6 Comments

I said this earlier today, but the Quiet Luxury thing is just a rebrand of elegance. Like when plain old chicken stock became "bone broth" for $9 a cup at Brodo. To your point, it's media repackaging of an old idea that collides with pop culture in a timely way -- like when Succession is airing. I published a sardonic "low key rich bitch" capsule closet newsletter the other day and chimed in that overall, it's really just classic/trendless style that feels like a "safe" investment in precarious times. And if that's the look you're going for, elegant can be GAP jeans and a white shirt just as much as it can be a $6k coat from The Row. I suspect most of this discourse originated on TikTok, which is full of teenagers re-discovering stuff Millenials once loved and calling it something different/more blunt/an aesthetic.

Expand full comment

But which the row pants did you end up going for??? (Loved that article)

Expand full comment

You are the best!!! 💖

Expand full comment

I bought this sweatshirt and it’s 10000% the best sweatshirt.

Expand full comment

Nailed it! And your usage of “silly” makes me feel very seen. Best newsletter I’ve read in months- brava! Xx

Expand full comment

So, so deeply agree. I wear mine alllll the time. So much so, that I was moved to write my own newsletter about the humble sweatshirt, but with vintage! As always, inspired by you! xx

Expand full comment