One thing I always disliked when I was an editor, was when a designer or PR told me, “We started the brand because we couldn’t find the perfect X. So we made it! But with a ~twist~.”
Inevitably, the “twist” was always an ugly exposed zipper attempt at edgyness, or fussy cutouts, or puff sleeves, or hideous buttons. If you’re out to make the perfect thing, make it perfect and leave it the fuck alone. No twist! No sassy branding, no logo, just set it down and walk away.
This is kind of the guiding principle in this little exercise I’m embarking upon. First it was THE PANTS, the hunt for the Platonic ideal menswear-inspired trouser. Then, I asked y’all what you’d like the perfect version of. I got A TON of requests, so I’m going to do a few of these - this group were the most requested, next week I’ll get into some more specific asks. Anyway, here are my takes on the best options at different price points of some of the most sought-after items. But also, keep in mind, this is all filtered…
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