Earl Earl by Laurel Pantin

Earl Earl by Laurel Pantin

It's The Most Exciting Day For Me

Two launches/announcements happening all at once :)

Laurel Pantin
Jul 15, 2026
∙ Paid

In the last twelve months I’ve done three things I never thought I’d do/didn’t believe I could do/didn’t think I had the attention span to do.

The first one, arguably the biggest, was open my store. We opened in October, and the store (called Earl IRL) is an extension of this newsletter brought to life. A mostly appointment-only little shop in Beverly Hills (I say mostly because we are offering open-to-the-public hours now, you can check our Instagram on Mondays for those) that carries a mix of some of my favorite brands, like Zankov, Indress, Kallmeyer, Made Some, and Ashish. I love my store, I love meeting clients, I love styling them, I love hanging out, I love it so, so, so much. It has also been a monumental amount of work.

I’m getting to the announcements, but maybe the thing I’m MOST proud of is how I’ve done these things. I mentioned this the other day, but unlike a few other Substack writers, I’m not hiring out a team of contributors—I have an assistant at the store, but that…

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