I'm opening a store.

Introducing: Earl IRL

This is something I’ve been thinking about, dreaming about, wishing for, manifesting, whatever - for a very, very long time. It’s probably the only career constant from little girl Laurel to big grown up me - wanting to have a store. Between working as a magazine editor and becoming a full-time Substack author/consultant/freak, I worked for the world’s best small specialty store, ByGeorge, as their fashion director. It didn’t scratch the retail itch, and I learned so much. I’m really lucky to have seen how the retail world works (a glimpse) and make some really strong friendships in that universe. I need them all, especially now because….I’m opening a store.

A tiny store, it’s 450 sq ft in Beverly Hills on Canon. It will be by appointment only, and it will be an in-person high-touch shopping and styling experience with moi. I don’t really know how to write this, because I’ve wanted to do it for so long, and now I’m ACTUALLY doing it, it’s a little surreal. But I’m aiming to be open th…