Earl Earl by Laurel Pantin

Earl Earl by Laurel Pantin

An Exercise In Discovering Your "Personal Brand"

Laurel Pantin
Aug 20, 2025
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With all the various little things I have going on in my work universe right now (namely, opening the store), I’ve had to spend some real time over the last thirty days or so nailing down what my “personal brand” is. Which really translates to: what my actual style “is”. And I’m not simply talking about clothes here, I’m talking about my entire universe, visual and non-visual, interior and exterior—I talk a lot about swimming in your own pond (which really just means staying in your lane and not getting distracted by what others are doing) but I’ve had to more or less figure out where that pond is and then put it on a map to show others.

It’s fun and self-indulgent, AND, if you have a major renovating project or decorating project or are still struggling to figure out what exactly your style is, it can be very helpful. It’s also the kind of thing that’s like…where do I actually start, you know?

Which brings me back to a potentially bigger thread here, which is the conversation of the …

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